Sexiness doesn’t always sell: China’s ‘she economy’ and the changing attitudes of gender

In the West, sexual imagery has often been utilised to crease sensory impressions, which is believed to be an effective selling instrument. To what extent does sex also sell in China? More importantly, how do brand campaigns tell us about the changing gender relations in the Chinese society? Read this post to find out more.

H&M, Xinjiang Cotton and Cancel Culture: Understanding the dynamics in China’s context

The latest Xinjiang cotton dispute has proven a prominent example in observing cancel culture in China, marked by nationalistic characteristics. While the dispute is still unfolding, what shall we know as cross-cultural thinkers and why is it important to us?