The Chinese consumer market in Australia has huge potential. You may wonder how the role of a cross-cultural marketer plays out in this context. This time, I spoke to Jessie Ji, a Melbourne-based digital marketing specialist, who is here to share her experiences in this booming industry.
Tag Archives: Brand
Sexiness doesn’t always sell: China’s ‘she economy’ and the changing attitudes of gender
In the West, sexual imagery has often been utilised to crease sensory impressions, which is believed to be an effective selling instrument. To what extent does sex also sell in China? More importantly, how do brand campaigns tell us about the changing gender relations in the Chinese society? Read this post to find out more.
Think content, not advertising: What western marketers can learn from China’s mobile-first Internet culture
What does it mean by ‘content first, promotion second’ in China’s mobile-first Internet culture? In this post, we delve deeper into the intersection between Chinese and Western concepts of digital marketing, and discuss the importance and implications of brand content and digital technologies. Check it out!
Mark Chen 